This Bailey's 2020 rebrand conceptualizes my take on a more modern Bailey's liqueur bottle & package design. My goal is to keep all of the traditionally Irish aspects of the brand, while creating a more visually appealing & simplistic design. This was a project created for Humber College.

Goals:

• Create a bottle and package design

for an existing brand that will generate

traction and sales.

​

•Design an appearance that modernizes the

existing design without abandoning

the traditionally Irish aspects. Contain a

special edition feature.

​

•Generate more sales by potentially

targeting a younger audience using a more

visually appealing and simplistic design.